Hey — Scot here, CEO and co-founder of ReFiBuy. If you're a PM who's tired of writing tickets and ready to actually shape how AI agents help us build product faster — keep reading.
A few quick notes up front:
The Role
What we're looking for...
Nice to Haves
How we work
Builder culture → fast iterations, small specs, daily deploys, trunk-based development. We're in the office because the best work happens at a whiteboard with the team you're shipping with. Fewer meetings, more co-creation.
About ReFiBuy
ReFiBuy is the Agentic Commerce Optimization (ACO) platform for brands, retailers, and agencies. We exist to help commerce teams compete and win in a world where AI shopping agents — ChatGPT, Perplexity, Gemini, Copilot, Claude, and whatever ships next month — increasingly decide what gets discovered, recommended, and purchased. The tools that power ecommerce today were never designed for agents. Product visibility used to depend on people typing keywords; now it depends on whether your product data is complete, structured, and intelligible to machines. We built ReFiBuy from the ground up as an AI-native, closed-loop platform — our Commerce Intelligence Engine ingests catalogs at the SKU level, evaluates how agentic engines interpret each product, enriches the gaps, distributes optimized data back to the engines, and monitors performance over time. We were founded by four ecommerce operators with serious mileage — ChannelAdvisor, Rithum, MikMak, and Walmart — which makes us one of the most experienced AI startups in the Triangle. We're working with real brands and retailers (Steve Madden among them) on real catalogs, today. Speed-wise: compared to a traditional company you'll feel like you're going 100x faster. Compared to a typical startup, 10–20x. If you like to build great and fast, be innovative, go home exhausted from learning so much, and ship work where the impact is immediate — you're going to love it here.If this sounds like your kind of room — small team, big ambitions, AI-native from the floorboards up — send us your resume and a few links to things you've shipped. We read everything.
That's it for now. Looking forward to meeting you.
— Scot Wingo, CEO
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