CFO | $90M Bootstrapped Consumer Products Brand | Ecommerce | Clearwater, FL
This is the first CFO hire in the history of a founder-led home products company that has grown from zero to $90M in revenue without a single dollar of outside capital.
Top 100 Amazon seller out of 1.5 million. Stocked in Walmart, Macy's, Wayfair, and TJ Maxx. Growing DTC channel.
This is not a reporting role. This is a build.
There is no ERP. No BI dashboards. Monthly close takes nearly three weeks. Inventory is tracked on Google Sheets. 1,500 SKUs where 150 generate all the profit and the bottom 90% are net negative. $3M+ in dead stock sitting in warehouses. OPEX running at $500K/month with no formal cost review in place.
The founders know exactly what they need: someone who can come in, build the entire finance function from scratch, rationalise the portfolio, install the systems, and become a true business partner as they push toward the next stage of growth.
$230-275K base. Performance bonus. Phantom equity with meaningful long-term upside tied to company value creation. Clearwater, FL in-office with a 3-month remote trial and relocation assistance available.
This is a confidential search. Apply, message me directly or email ***email_hidden*** for the full brief.
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